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### Peter Rodriguez

**Lead Practitioner**

Peter Rodriguez, MBA, is a Chartered Marketer certified by the Canadian Marketing Association, and a CASSIES & Cannes award-winning Consumer Expert.

Peter is the CMO and Founder of Brand Igniter® Inc. (www.BrandIgniter.ca), a marketing firm specialized in training marketers and mentoring senior business leaders to build profitable brands with turnkey frameworks and programs for brand management, including BrandWay®, BrandMI®, and BrandRoot®. He serves clients in Canada and across four continents.

With over 25 years of experience in Media, Advertising, and Marketing, he has managed many of the world’s best-known brands in Canada and globally, holding senior marketing roles for tier 1 companies such as Pfizer, Nestle, J&J, Leo Burnett, JWT, Smucker, and Kellogg. He also serves as a Judge for prominent marketing awards shows, including the Canadian Marketing Association (CMA) Awards.

Peter is a member of the CMA Brand Council and hosts the podcast BrandTips® for Decision-Makers.

 

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